Halftone Racing
Motorsport brand identity system — logo, color palette, typography, and asset library from concept through delivery.
Project Gallery
Brand Designer
5 weeks
Overview
Halftone Racing is a motorsport team that needed a bold brand identity to stand out on and off the track. I designed the complete identity system from logo to livery.
Challenge
Creating a brand that’s high-energy and motorsport-authentic while remaining versatile enough for merchandise, social media, and sponsor presentations.
Approach
Explored the visual language of racing culture — halftone textures, bold geometry, and kinetic typography. Developed a modular identity system with a primary mark, secondary lockups, and a comprehensive asset library for various applications.
Outcome
Delivered a complete brand kit including logo variations, color palette, typography guidelines, livery concepts, merchandise templates, and social media assets.