Cookies
National email, SMS, billboard, and in-store signage redesign for a cannabis lifestyle brand.
Marketing Designer
Ongoing — 6 months
Overview
Cookies is a globally recognized cannabis lifestyle brand. I redesigned their national marketing materials across email, SMS, billboard, and in-store channels.
Challenge
Maintaining Cookies’ iconic streetwear-meets-cannabis aesthetic while modernizing their marketing touchpoints for consistency across dozens of retail locations.
Approach
Audited existing marketing materials across all channels to identify inconsistencies. Developed a unified template system for email campaigns, SMS graphics, billboard layouts, and in-store signage that could be easily adapted by regional teams.
Outcome
Created a scalable marketing design system deployed across national campaigns, improving brand consistency and reducing production time for new marketing materials.