2025

Ken’s Pool & Patio

Brand identity and website design for a Sarasota pool service business.

Ken’s Pool & Patio
Role

Brand & Web Designer

Timeline

4 weeks

Tools
FigmaAdobe IllustratorSquarespace

Overview

Ken’s Pool & Patio is a trusted pool service company in Sarasota that needed a modern brand refresh and website to attract new residential customers.

Challenge

Standing out in a crowded local service market while communicating trust, reliability, and professionalism to homeowners.

Approach

Created a clean, approachable brand identity with a refreshed color palette inspired by water and Florida sunlight. Designed a conversion-focused website with clear service descriptions, testimonials, and easy contact paths.

Outcome

The new brand and website increased online inquiries and gave Ken’s Pool & Patio a polished, professional image that competes with larger companies in the area.

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