Dairy Queen
Direct mail postcard designed to drive app downloads and foot traffic to a local Dairy Queen location.
Project Gallery
Graphic Designer
2 hours
Overview
Designed a direct mail postcard for a Dairy Queen franchise in Gainesville, GA to promote their Blizzard offering, drive app downloads, and bring customers into the location.
Challenge
Creating a postcard that grabs attention in the mailbox and gives people a clear reason to visit this specific Dairy Queen location and download the app.
Approach
Led with a bold BOGO Blizzard offer on the front to stop the scroll. On the back, included a customer review for social proof, a QR code, and a clear app download CTA alongside a map and location details so recipients know exactly where to go.
Outcome
Delivered a print-ready postcard that pairs a strong promotional offer with location-specific details to drive both in-store visits and app engagement.